Who is our Avatar?


Who are our nannies and what are they interested in?


Savernake Nannies host a nanny social media group with over 200 members called the Nanny Café.

We wanted to find out more about the nanny members in the group, so we held several polls over 2 weeks to help us create our “Nanny Avatar”

The findings of the polls will enable us to post articles that are relevant and of interest to our members.

Our members are encouraged to post within the group and chat amongst their peers. The aim of the group is to offer support

We did not ask our members any demographic questions such as age, gender, dependents as these were not relevant to our research

Using the findings, we found out our Avatar Nanny:

· Refers to themselves as a professional nanny

· Is interested in attending Childcare events such as the Nursery World show and Childcare Expo show

· Belongs to a nanny association

· Is insured

· Is interested in carrying out their CPD training in a mixture of face to face and online

· Takes their career related advice mainly from Nanny Associations

· Looks for nanny jobs mainly using an independent agency or word of mouth

· Is a fan of facebook

· Reads cookery magazines.


Whilst we appreciate this does not describe ALL our members, it gives us an insight into who our members are and what they are interested in. We can then ensure our posts are relevant and of interest to our members.

If you are a nanny and would like to belong to a supportive nanny group, then do join us in the Nanny Café


Whilst every effort has been made to ensure that the information included in this article is accurate at the point of release this should not be relied upon as legal advice. It is the opinion of Savernake Nannies. Copyright 2020 SavernakeNannies.co.uk

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